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How to Create Your 2016 Social Media Strategy

Back from our long holiday vacations, we’ve finally said good-bye to 2015. With a new year comes a new marketing strategy to craft and new goals to reach – and hopefully surpass. 2015 was a year of...

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January Digital Marketing Roundup: Starting 2016 Off Right

From Google’s core algorithm update to Blizzard Jonas, we think it’s safe to say 2016 started off with a bang! Now that the dust has settled and 2016 is in full swing, we’re ready to continue to...

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February’s Digital Marketing Roundup

From the hype of SuperBowl 50 to Instagram adding support for multiple accounts, it’s been a great month! Now let’s recap some of our most exciting happenings from February: Nancy Kohlreiter Appointed...

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When It Makes Sense for Your Brand to Join a Social Media Trend

In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to envy this chance...

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April Digital Marketing Roundup

From Snapchat’s new Face Swap to Gmail’s awkward April Fools fail, I think it’s safe to say our heads are spinning from all the digital marketing news we saw in April! Why don’t we start off by...

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7 Attributes of Successful Social Media Managers

So you’re fresh out of college and looking for a job in digital marketing. Armed with an addiction to Snapchat and hashtags, a job in social media is a no brainer, right? Not so fast! While having a...

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Social Media Marketing Tips for the Holiday Season

The holiday season is here—the busiest time of year for nearly all product businesses. With shoppers desperately searching for the perfect gift to give on Christmas, Hanukkah, Kwanzaa and more, the...

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Defining Data Science

Almost everything we do today involves data, but what do we do with all of it? From Facebook likes and Twitter mentions to Google Maps and fitness trackers and even Netflix or Amazon Prime, our daily...

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Possible Facebook Privacy Regulations for Businesses & How to Navigate

Amidst a major data breach, Facebook is facing the reality of strengthened regulations regarding users’ privacy. The purpose is to make users aware that when they agree to allow third-party...

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Say Goodbye to Facebook Ad Set Budgets

Since 2007, Facebook ads have become an essential advertising tool for businesses to grow brand awareness, drive website traffic, and more. While many advertisers have gotten comfortable with...

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